This workshop is designed for teams performing all types of digital writing across business, nonprofit, and government spaces. The session prompts participants to consider, critique and begin to re-envision their organization's digital presences in real time. This engaging, active workshop strikes a balance between emphasizing higher-level issues, such as persuasive appeals and concerns of audience, and lower-level skills, like concision and shifts in language on one platform or site as opposed to another.

Outcomes

In this workshop, participants will learn to:

• Understand how online writing differs from more traditional forms of writing

• Recognize effective texts in a variety of genres, from a well-scripted Instagram story to a compelling About Us page

• Perform a targeted audience analysis and identify, analyze and effectively write to multiple audiences to achieve specific organizational objectives

• Demonstrate their acquired understanding of various online writing standards and conventions, including organizational websites, social media and other media

• Effectively repurpose/redistribute content across platforms

• Create persuasive writing in various forms, utilizing multiple kinds of appeals

• Adapt their writing in tone, language and form for various online platforms

• Understand and adhere to Web Content Accessibility Guidelines (WCAG)

• Consider the thoughtful, ethical use of images and video for various purposes across digital platforms

• Draft a thoughtful, comprehensive, and actionable social media plan

Standard workshops are typically limited to 12 participants to ensure active engagement and individual feedback. If you have a larger group, please get in touch to talk about your options.